When you plan to start your cleaning company, it seems like the demand for it is at every corner. However, it is hard to find potential customers after you are in the business. Those of you who have been in the industry for a long time are probably familiar with this scenario and are looking for effective ways to get more customers.
It doesn’t matter if you are a well-established cleaning business or a newbie in the market finding and maintaining your customers is an equal challenge for both. We are here to enlighten you with some of the most valuable tips that might help you attract more customers to your cleaning company and thus grow your business.
Offer Regular Coupons and Discounts
The fastest way to reach out to a global level audience is through social media. No matter how well-made and maintained your website is, it is nothing without a strong social media presence. Through these platforms, you can communicate to a mass audience directly.
While you set up your business’s social media accounts, check which platforms your customers use the most. Then create your social media campaign and efforts around that particular platform. The content you post on your account must be exciting and unique. You can post videos, infographics, pictures, and more related to your business.
You can use Brilion online booking link on all your posts, this way you could improve conversions.
Set up an Email Campaign
For more personalized and targeted marketing, you can even set up an email campaign. You can establish your campaign by knowing which audience group you want to target. For example, knowing the potential customer’s neighbourhood, etc.
Then, make sure you have a comprehensive message to send out to them that they can connect to. The message must be brief and should be a solution that your client might be looking for. Planning out the frequency at which you will send these emails every month is crucial. It should be enough to influence them but not too much to bore or irritate them.
With Brilion you can target your inactive customers and lure them in with a special discount code.
Go for Cross Promotional Strategy
Have you tried cross-promotion yet? If not, then you should. If you only focus in residential cleaning then you can reach out to other businesses in the area that offer different services (like Plumbing or carpet cleaning) to expand your network. Then you can collaborate to recommend each other’s businesses to customers in your area.
You and the other businesses can set up a paid referral program. As per which, you earn a referral fee for every new client you get via recommendation. This strategy type may seem simple but does bring promising results.
Make sure you discuss and decide upon the incentive fee in advance to avoid any complications later on.
Host Parties
Another way to get more customers is perhaps the easiest trick in the book – Throw a party! Host a chill brunch or dinner party in your locality and invite all your regular customers. While they are coming, ask them to bring their friends so that you have a larger audience group to target.
Take this party as an opportunity to show gratitude towards your existing clients and find more potential customers. Talk to new people about your company, share information about your offers, deals, and more. Keep the tone of your party social and don’t turn it into a promotional event altogether.
By throwing parties, you make your customers feel valued and it leads to them recommending you whenever someone asks for a cleaning service.
Allow Online Bookings
The business world today is all about the customer’s convenience. And for a cleaning business, one of the most effective ways to offer convenience is allowing online booking. A client looking to hire a cleaning service might be searching for it any hour of the day. By adding an online booking feature, you let your customers get to you whenever they want to. Customers usually prefer businesses that are transparent with their pricing structure.
Besides, time is quite a luxury nowadays. A business owner looking for commercial cleaning services might not have that much time to schedule a meeting or call for the booking. In which case, the online booking fits perfectly to their busy routine.
With Brilion you can connect online booking within minutes. Price it per hour, units or services and get paid online immediately. You can also enable Auto assign to automatically select the closest employee to the job.
Get Online Bookings from your email signature
Add a signature card on all your staff emails including yourself. And at the bottom of the signature card give a link to your online booking. This way you can get more cleanings from your email signature
Customers can sometimes forget your company name or maybe just a business-related email that will convert into a job. It’s best to add some review links too, it doesn’t matter if you don’t have too many reviews.
Take Advantage of Social Media
The fastest way to reach out to a global level audience is through social media. No matter how well-made and maintained your website is, it is nothing without a strong social media presence. Through these platforms, you can communicate to a mass audience directly.
While you set up your business’s social media accounts, check which platforms your customers use the most. Then create your social media campaign and efforts around that particular platform. The content you post on your account must be exciting and unique. You can post videos, infographics, pictures, and more related to your business.
You can use Brilion online booking link on all your posts, this way you could improve conversions.
Join Local Facebook Groups
When you join local Facebook groups, the idea is not to bore them with tons of offers and deals about your cleaning business. But to be a part of the group, offer relevant suggestions and tips and promote your business with subtlety. Make sure you are familiar with the group’s self-promotion rules while you join.
Promoting through these groups is about conversing with people and not talking about your business straight away. Just take your time, be a vital part of the group, leave your comments, engage in discussions, etc.
Check for different FB groups in your area and select which one you should be joining.
Promote Recycling Marketing
Many people today are aware of the damage we cause to the environment. These people avoid choosing services that use materials such as plastic and chemicals harming our nature. Therefore, try creating a recycling marketing campaign and promote your business for a greater cause.
Let your customers know that you proudly use sustainable materials and are willing to help save our planet. You can add slogans to your campaigns regarding green living, you can celebrate occasions Earth Day, and more.
Recycling marketing will give your business a moral high ground among your competitors, and customers will feel good choosing you.
Get a Customer App for Customer Retention
If you don’t have a customer app for your cleaning software, you might want to get one. It is not just a great selling point initially but is also impressive for customer retention. If a client chooses you as their cleaning partner, you make them download the app for pricing, booking, scheduling, etc.
Once they use the app, they are more likely to be your regular customer. Not most customers will want to have an app for 4, 5 cleaning companies. They will be using yours whenever they feel the need for it.
With Brilion you can get a customer app within a week. Impress your customers with your branding and logo. And start getting bookings, online payments, employee reviews and more.
Conclusion
The extensive list of tips mentioned above is more than enough for you to get more customers for your cleaning company. Each of these tips holds its significance as far as the cleaning business is concerned. We at Brilion have what you need to automate and grow your cleaning company. Check out our cleaning software and the features we got that you can make the most of.
